Help make the craft beer industry more inclusive!

Every year, Hop Forward awards grants to individuals who want to make a difference in the craft industry. A recent grant recipient needs models in the Calgary area to help complete her project.

The project: A free-use stock image catalogue that includes a variety of different people enjoying taprooms in differing capacities.

Why: There are so many reasons why representation in media is important. A database of diverse images is a small step to help visually reinforce that taprooms are welcoming spaces for beer fans and their loved ones. And by having them available for free, there is no barrier for any brewery or brewery-adjacent business to use them.

The need:

• 2 x people who can pose as (or are, in real life) a couple in the age range 55 - 70s

• 2 x  people who can  pose as (or are, in real life) a family with a baby *note - Baby not required, a doll in a carrier will be used in the photoshoot

• 3 x people who aren't cisgendered, and/or heterosexual. Visually, they can present anyway. *You’ll be in shots as friends at a table, playing cards, serving beer, and solo

• 2 x visibly or invisibly abled people. *You’ll be in shots as friends at a table, playing cards, serving beer, and solo

• Be available Tuesday, October 17, 2023 6:30 - 9:00 PM

What you’ll receive:

• High-res, edited shots of yourself

• Beers during the shoot 

• The chance to better represent their community in media